ELECTED OFFICIALS
Mayor: Hon. Magno A. Wailan
Vice Mayor: Hon. Monico O. Oriente, Jr.
Sangguniang Bayan Members:
Hon. Jojo O. Ominga
Hon. William O. Agtarap
Hon. Editha R. Millares
Hon. Claudio O. Galos, Jr.
Hon. Ramil A. Sansano
Hon. Bernard M. Pepe
Hon. Olympio O. Millares
Hon. Roxanne M. Dangle-Arquero

POLITICAL BOUNDARIES
North: Municipality of Sudipen, La Union
South: Municipality of San Gabriel, La Union
East: Province of Ilocos Sur and Benguet
West: Municipality of Balaoan, La Union

PHYSICAL CHARACTERISTICS
Land Area: 10,864.96 has. or 108.650 sq. km.
Number of Barangays: 11
Climate: Wet and Dry Season

DEMOGRAPHICS
Populations: 14,166 (2020)
Growth Rate: 2.71% (2015-2020)
Number of Households: 3,325 (2020)
Household Population: 14,166 (2020)
Population Density: 130 person/sq. km.
Major Dialects/Languages: Iloko, Kankana-ey
Religion: Predominantly Roman Catholic
Literacy Rate: 95.82% (2015)
Poverty Incidence: 12.60 (2015)
Income Classification: 4th Class Municipality

TOURISM, TRADE AND INDUSTRY
Date of Parochial Fiesta: May 15
Date of Town Fiesta: Second Week of March
Name of Patron: Our Lady of Victory
Market Days: Monday and Friday
One Town One Product (OTOP): Labtang Basket
Tourist Destination:
Balay Anito Falls
Simminublan Falls
Puy-ocan Falls
Pimmalangka Falls
Lengsad Falls
Sasaba Rice Terraces
Pisnada Rice Terraces
Gongo
Meditation Cross